30代、40代、50代で転職に失敗 独立起業で失敗しないための4つの条件

30代の転職

転職活動を本気で取り組んでみても失敗してしまう方が一定数いらっしゃいます。
失敗とは言っても内容は様々で、そもそも書類審査や面接がうまくいかない、内定をもらったが条件が悪い、年収が前職よりも低いなど人ぞれぞれですが、生活のために自分が望んでいない条件で転職する方が多いことも事実です。

もちろん今よりも好条件による転職が成功への第一歩となりますが、転職を諦めて今の会社に残留せざるを得ない方や会社に残るくらいなら独立起業して人生をやり直したい方など各々向かう方向は異なります。

今回は転職がきっかけで独立起業を決意した方へお役に立つ4つの情報をお伝えしたいと考えて記事にしました。

スポンサーリンク

◆何のビジネスで独立起業をするか

今までサラリーマンしか経験のない方は、独立起業を考える過程で大きく分けてどちらか2つの疑問にぶつかると思います。

①何をやっていいかわからない
②自分のやろうとしているビジネスが儲かるの

このふたつの疑問を本気で専門家に相談しにいく方がいらっしゃるようです。
結論としては、どんな優秀な専門家でも回答できません。
専門家でも儲かるかどうかの質問には答えられないです。よいアディアであるかの判断はして頂けると思いますが、成功のすべてはあなた次第なのですから。

①の疑問があるのであれば、現時点では独立起業は考えず、決まるまでは今の会社に残留するか今の会社に不満があるのであれば転職活動をするべきです。
②については、自分で決めたビジネスをひたすらやり続けることです。それ以外はあれこれ手をつけないことです。

要するにビジネスで成功するかはあなたの実行力によるものです。同じビジネスをしていても成功する方と失敗する方に分かれますよね。実行力の違いではないでしょうか。
専門家にコンサルを受けるのであれば、①、②のような質問をしてはいけません。というより質問しても意味がありません。このような質問を意外と平気で相談しに行く人がいるようですが、①本気でやりたいビジネスを考えて出直してください、②は考えているのであればやってみてくださいと言われて終わりです。
コンサルは自分がひたすらやり続けているビジネスのやり方が正しいかどうか、より良い方法があるのかを判断してもらうためだけに利用するべきなのです。

◆お勧めしない4つのビジネス

①初期投資が高額であるビジネス
②在庫を抱えるビジネス
③粗利が低いビジネス
④リピートが見込めないビジネス

①初期投資が高額なビジネス

政府系の金融機関や銀行から融資を受けなければ立ち上げることができないビジネスです。

飲食店は初期投資が高額なビジネスの代表格ですが、その分野で活躍してきて独立起業をしても3年後の生存率が10%未満という実態を知って頂きたいです。多額な借金を負ってしまうリスクがあるのです。

最近では何千万円もかかる施設系のビジネスに興味を持ち、経験がないにも関わらずビジネスを行う方ががいらっしゃいます。
その分野のスペシャリストであれば、成功する可能性はあるかもしれませんが、未経験の方が高齢者向けのビジネスや保育園などのビジネスが今後儲かるであろうとの予測して、高額な融資を受けて失敗する方がいるのも事実です。

多額な初期投資がかかるビジネスには、経験があってよほど競合他社との差別化を図ることができる状況とならない限り、手を出してはいけないといえるでしょう。

②在庫を抱えるビジネス

在庫の怖さを理解しないと、とんでもない痛手を負うことになります。
単に売れない在庫が出ることがリスクということではありません。実は在庫を適正に管理しなければならないということが最大のリスクです。
例えば、洋服店をやるのであれば、洋服を虫に食われないようにする、色落ちしないようにする、破損がないかなど、しっかりと管理しなければなりません。
飲食店であれば、在庫を賞味期限内に全て商品化して提供する、衛生面を考えた保存方法を徹底する、在庫過多にならないように在庫を適正化するなどです。

また盗難のリスクもあります。
実際に盗難については、従業員が行うこともあるためにわからないこともあるようです。
在庫を持つビジネスは様々なリスクが伴うため、よほど資金面に余裕がある方かそのビジネスしかやりたくないという方以外は避けるべきでしょう。

③粗利が低いビジネス

売り上げは数量×単価ですよね。
売る物の単価を下げて、数量で稼ぐという考えは失敗する可能性が高まります。

例えば

100円の商品を1000個売ると10万円です。
1万円の商品を10個売ると10万円です。

どちらも同じ10万円の売り上げですが、ビジネスを初めて立ち上げる方は前者の低単価で数を売るビジネスを考える傾向にあるようです。

立ち上げ当初は誰にも知られていない、ブランドもないという状況であ始める為、数量を伸ばすビジネスは非効率なのです。
知らない人が作った商品を誰も買おうとは思いませんし、1000個売るというのは余程のニーズがない限り至難の業です。

ビジネスを始めるのであれば、後者の価値ある高単価の商品で勝負するべきなのです。
価値ある物であれば、100円の物を1000個売るよりも1万円の物を10個売ることの方がはるかに現実的なのです。

④リピートが見込めないビジネス

売り切り商売を選択しないことです。
ひたすら新規のお客様を獲得しなければ成り立たないビジネスを避けるということです。
お勧めとしては以下の2つのビジネスです。

・定期購入ビジネス
化粧品、育毛剤、サプリメントなど

・会員制ビジネス
フィットネスジム、結婚相談所など

※ビジネスの例として、わかりやすい事業を記述しました。

解約がない限り、利益を生み出すことができるリピートビジネスは今後も強いと思います。

◆まとめ

様々な要因により、転職を断念してしまうこともあるかもしれません。
それを期に独立起業を考える方も今後増えていくことと思います。

ただし、上記の4つのどれかに当てはまるビジネスは非常にリスクがあります。

ビジネスで成功するためには、高単価でリピートが起こるビジネスが最もよいと私は考えます。
そして、始めるにあたり初期投資が少なく在庫がないビジネスを見つけることができれば、あとは実行あるのみです。

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